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Israel Silva
UX
Motion
Game design
Graphic design
Research
About me

Israel Silva

© 2026 Israel Silva

Get in touch on LinkedIn

About me

Biography

I'm a product designer with 6+ years of experience, mostly on enterprise software and fintech. I work on design systems and visual tokens, run visual audits, check interfaces against WCAG, and design screens for dense, information-heavy workflows. I connect brand expression to the UI foundation a product team maintains.

I hold a bachelor's degree in Design from UFMA and a Master's in Design from UFPE. I also studied Computer Games (Art and Animation) for a year at Glasgow Caledonian University (UK).

I've worked across advertising agencies, the public sector, retail, and financial companies. As a freelancer, I've developed digital products for e-commerce and project management, applying that background to interface and product design.

Get in touch on LinkedIn

Published papers and book chapters

  • Educational digital game for children with autism spectrum disorder

    Revista Educação Gráfica · 9th Information Design International Conference

  • Covid19 social design laboratory: a participatory design experiment in the pandemic

    10th Information Design International Conference

  • Usability evaluation of E-readers: Device and Web Platform Design

    Chapter in ergonomia e tecnologia [em foco], Vol. 3 (in Portuguese)

Experience

  1. UX/UI Designer III

    Jul 2025 - Present

    GMZ Solutions · São Luís, Brazil

    • Led the design and prototyping of high-traffic B2C web and mobile applications, owning the end-to-end customer journey.
    • Leveraged AI tools to streamline web page implementation, reducing development cycles while keeping output quality high.
    • Integrated AI solutions to automate repetitive tasks and optimize design workflows, increasing team productivity.
    • Led the design audit and refactoring of a large-scale design system, working with engineering to remove design debt through a reusable component library.

    Promoted from UX/UI Designer II in January 2026.

  2. UX/UI Designer

    Jul 2021 - Feb 2022

    Vortigo Digital (Santander Fintech) · Porto Alegre, Brazil

    • Designed and optimized user flows for payments, cards, POS integration and open banking, working with a global team and impacting 2.5M users in LATAM.
    • Supported fellow designers by clarifying requirements, aligning design direction with business needs, and running weekly design review sessions.
    • Ensured consistent application and scalability of the design system across desktop and mobile, including documentation and visual governance.

  3. UX and Business Analyst

    Mar 2020 - Jul 2021

    Grupo Equatorial Energia · São Luís, Brazil

    • Managed and executed digital innovation projects, aligning business needs and technical requirements with internal stakeholders and service providers.
    • Conducted UX evaluation of the website, mobile app and AI agents, leading user research with internal and external users.
    • Optimized the customer support workflow by identifying pain points and building a CRM application that cut handling time from about 15 to 7 minutes per session.

  4. UI/UX Designer

    Dec 2018 - Mar 2020

    Grupo Mateus · São Luís, Brazil

    • Led UX for the chatbot team with full ownership, partnering with departments to assess their needs and improve products across the company.
    • Designed a NLP chatbot integrated into a CRM system, reducing human support ticket volume by 70%.
    • Designed a VUI application for retail operations from discovery to launch, increasing data query efficiency by 72% and cutting manager training time by 62.5%.

Earlier roles

  • Freelance Graphic Designer · Self-employed

    Jan 2018 - Jul 2021

  • Art Director · AH Press

    Aug - Sep 2018

  • Graphic Designer · State Department of Environment (SEMA)

    Jan - Dec 2017

  • Art Director · Maximize

    Sep 2015 - Jul 2016

  • Art Direction Intern · Maximize

    May - Aug 2014

Education

  • 2024

    Master of Science in Design

    Federal University of Pernambuco (UFPE)

  • 2018

    Bachelor of Design

    Federal University of Maranhão (UFMA)

  • 2015

    Bachelor of Science in Computer Games (Art and Animation)

    Glasgow Caledonian University

    One-year scholarship

Languages

  • Portuguese · Native
  • English · Advanced (C1)
  • Spanish · Basic

Certifications

  • Design System & Ops

    Meiuca

  • Data and Quantitative Research

    Aprender Design

  • UX Research

    Mergo

  • Accessibility

    Mergo