MOODBOARD
A moodboard collected the fruit photography, the textures and the colour references that set the direction before any drawing.
LOGO DESIGN
The logo design was guided by concepts of healthy eating and natural food, emphasizing the blend of flavors and a sense of lightness. Organic lettering shapes combined with a vibrant color palette were used to visually communicate the freshness and nature of the service provided.
COLORS
The colour system pairs a red and a green over white, each with its code and its intended use, so the identity holds together across print and screen.
APPLICATIONS
The identity went to the brand's social media profiles first, where the lettering and the palette have to carry the work at a small size.